Achieving high search engine rankings and SEO success requires proactive content creation. That’s why many e-commerce platforms offer a no-index function. These sites can also hide specific pages through site files, plugins, apps, or any combination. But despite their great features, these systems do not include all of the following:
Ensure your e-commerce site maintains relevancy
Your e-commerce site needs to remain relevant to search engines, but several ways exist to improve its performance. Your website should be optimized for mobile devices, be easy to navigate and be a fast load. These features will make browsing easier for your users and help prevent accessibility issues. Performing a Core Web Vitals report on your website can help you identify issues and improve your site.
To improve SEO on your eCommerce site, you should first optimize it for speed. A standard template for meta titles and descriptions will make them almost identical on every page. Because of this, search engines will have trouble figuring out the content of each page. Your meta title and description will appear on social media sites and in Google search results. A well-written title will encourage visitors to click on it.
In addition to keywords, make sure that your eCommerce site is secure. Google favors sites with Secure Sockets Layer certificates to protect customers’ personal information. Content marketing is also crucial for eCommerce SEO. If your site lacks content, you won’t rank well. Creating relevant content will increase your rankings and drive traffic. If you’re unsure how to do this, consider hiring a professional SEO company. These professionals will make sure that no detail is overlooked.
Link building is another effective way to increase your SEO on your eCommerce website. Link building is often considered the rocket fuel of the SEO world, and it’s not always easy to establish links to individual product pages. However, creating links between your product pages and other websites that support your business will help your eCommerce site become more relevant. Also, blogs will build a link profile that will help your site rank higher on search engines. Readers will naturally link to your website by publishing relevant content.
Ensure your e-commerce site is easy to navigate
Breadcrumbs are text links near the top of a web page that serve as a way to move up the hierarchy. Breadcrumbs play a major role in SEO because they help Google understand how your site is structured. Adding them to your eCommerce site can boost its SEO ranking. Breadcrumbs are important for two main reasons. First, they allow visitors to navigate through your website easier. Second, they help Google understand how the site is structured. Third, they help your eCommerce site rank higher.
Optimizing your site structure for SEO means ensuring that important pages are easily accessible. The site should also provide context. For instance, if you offer a variety of products, label the categories accordingly and expose them in clear and intuitive site navigation. Google webmaster trends analyst John Mueller says that the structure of your site should be easy for crawlers. Therefore, you should include a navigation bar on your site that helps users find what they’re looking for.
Ensure your e-commerce site is built on a microservice architecture
eCommerce systems are becoming increasingly complex. As the number of microservices increases, each new system component must be designed and developed to interact with its dependent counterparts. A microservice architecture breaks down a complex system into smaller, independent components, such as payment processing, inventory management, and hosting. This can help ensure your eCommerce site scales appropriately, making troubleshooting much easier.
An eCommerce microservice can be pre-configured or purchased separately, making it easier to make changes. This architecture allows for flexibility in adding features without disrupting the core functionality. Additionally, microservices make it easier to scale and change the system without affecting the others. A monolithic system is difficult to change and maintain, and any changes or additions require significant redevelopment.
Avoid duplicate content
If you’re trying to optimize your eCommerce site for search engine rankings, you must take the time to avoid duplicate content. Duplicate content can affect your site in several ways. Google penalizes overly repetitive sites, and it can also hurt your competition. The last thing you want is your visitors to find the same stuff as your competitors, so avoid duplicating content. Instead, use SEO tools to optimize your site to rank well for targeted keywords.
You must check for duplicate content when choosing the best eCommerce platform for SEO. While there are some exceptions, duplicate content is a huge no-no. While small snippets of duplicate content are not considered duplicate, they can negatively affect your SEO. For example, duplicate content on product pages is considered a major SEO mistake. Google penalizes pages with more than one product description, meaning it will serve a different version of the same page for the same product.
Moreover, a website’s URL structure should avoid any duplication of content. An eCommerce site that offers cart functionality should use session IDs for each user. This unique code is embedded in the URL structure, which search engines consider duplicate content. However, most eCommerce platforms have options to remove session IDs from their URLs. Moreover, a separate URL for print-friendly content may be useful for a site’s SEO strategy.
Creating a duplicate content-free site is essential to a successful SEO campaign. The Panda algorithm was created to reduce the number of websites with duplicate content. It aims to punish websites with low-quality content copied from other sites. Duplicate content is a common problem with e-commerce websites because many sites sell items using the same product descriptions. This makes it harder to track the quality of your website and avoid Google penalties.
Ensure your e-commerce site is built on a scalable, flat site architecture
When building a website, you should consider whether the structure is flat or deep. A flat architecture means your home page links to 100 category pages, and the category pages link to 10,000 subcategory URLs and, ultimately, 100 product pages. In other words, a flat site architecture allows search engines to crawl one million pages in three clicks. Then you can make the necessary changes to your site to ensure its SEO performance.
A flat site architecture makes it easier for search engines to understand your eCommerce site and makes navigation easier. The site architecture of an eCommerce site is an important aspect of its overall success. It helps search engines index your site more efficiently, increasing sales. Besides being SEO friendly, it also helps users, as the site architecture is logical and categorized. It is
important to ensure that your site architecture is flat and scalable since these factors affect the speed at which search engines crawl and index a website.