Small Businesses Need Link Building Tactics in 2022

link building

There are some less conventional link-building tactics that you should be using now. These strategies include offering case studies to vendors and sites worth linking to. In return, vendors will be glad to learn about how you leverage their product and get do-follow backlinks. This method is also ideal for small businesses. To get started, you need to find the right strategy for your business. Listed below are some examples.


Using Newsjacking as a link-building tact for small businesses is a proven strategy that enables you to leverage the power of the news to establish your authority and expertise. Journalists receive hundreds of emails every day, so the best way to reach them is through soft outreach via Twitter. You should understand their interests and try to meet them halfway. Make sure to keep your message simple, but informative, or you may end up in their spam folder.

One of the most effective ways to use newsjacking as a link-building tactic is to make a well-written article that covers a topic in an authoritative manner. It should also offer some sort of novelty or unique perspective. Newsjacking is a strategy that injects your brand into a headline by finding a newsworthy angle related to your brand. This strategy is highly effective in getting your brand in front of a large audience and demonstrating your expertise on a particular topic.

Guest blogging

In the past, guest blogging was an easy way to get your website linked to other websites. But with increasing competition, it’s becoming harder to get a high search engine ranking. And because of the ever-changing trends, you have to adapt your strategies to survive. This is especially true for link building. Google has recently changed its rules and penalized websites with over-optimized links. It now recommends that you use no follow links in guest blogs to maintain a good search engine ranking.

As a guest blogger, you must always be responsive to the needs of your target audience. You need to be present and timely with your responses to their queries. You should also avoid mentioning your company name in your post or author bio. This will cause a negative impression on the host site and a low ranking. However, if your posts are useful and contain quotes from industry experts, they will attract readers.

Remember that the future of link building is not dead, and guest blogging is still important. You need to keep two main goals in mind: quality content and domain authority. Do not post spammy articles or posts on low-authority sites. This will only harm your organic rankings. Small to mid-sized companies and new brands often start off by posting content on lower-authority sites. However, this is not necessarily a bad thing.

Resource guides

The BC Chamber of Commerce recently announced the release of seven regional resource guides on small business resilience. The guides are funded by the Ministry of Advanced Education and Skills Training. They are based on information collected from focus groups and consultations with various sectors. These guides also provide information on small business laws and regulations. They are intended to be helpful for small business owners as they start or grow their businesses. A resource guide to small business resilience is a must for entrepreneurs in BC.

Link roundups

If you want your small business website to rank well in search engine results, you’ll need to focus on link-building tactics in 2022. Link building has been a top-ranking factor since the beginning of the Internet, and it will continue to be the case for years to come. Even though the Google algorithm is constantly changing, it has not affected link building. The trick is to find the right person to get in touch with.

One way to obtain high-quality links is to publish content on other sites in your industry. For example, if you’re in the plumbing industry, you can contribute to websites that specialize in plumbing. Another way to get high-quality links is to list your business in directories. This will help potential customers find you when they’re looking for a plumber. Another way to gain quality links is to participate in link roundups. These articles will generally be related to the same topic, and they’re a great way to get your website linked to other sites.

Link building is essential for any business, but it can be a tricky task. If you’re a small business, link building can make a huge difference in your online success. Link building is an important part of SEO, and there are many types of links you can build. The goal is to increase the number of high-quality links on your site. You’ll be rewarded with higher search engine rankings.


There are two ways to boost your link-building campaign. You can use article recommendations to contact relevant websites. However, you must be aware of your competitors’ strategies as well. Besides, article recommendations will only work if your link-building strategy is effective. To boost the effectiveness of your pitch, you need to personalize it. Read on to learn about two effective ways to boost your link-building campaign. These two ways are equally effective.

Another way to boost your website’s link popularity is to create resource pages. These pages list helpful websites, tools, and products. If you sell dog products, you may want to list your dog-related products on a resource page for dogs. Link building is a tough task, but is crucial to the success of small businesses online. Examine your rivals’ websites and connect with them to identify opportunities. Google Search Console is another way to identify opportunities for link building.


For small business owners, link-building techniques are crucial. Creating great content is the first step to successful link building. When your content is backed by trust and authority, other people will naturally link to it. Creating content that includes listicles is an effective strategy for link building, as listicles break down dense content into digestible chunks. The format also makes it easier to link to, and this makes it an effective content marketing tool.

Experts can contribute content to your roundup posts. You can ask them to write a brief article that discusses a common topic in your niche. You can add your contributors to the roundup, and they’ll get backlinks as well. The benefit of roundup posts is that they are entertaining for users and serve multiple purposes. Using these link-building tactics is a smart move for small businesses.

Guest posting is another strategy that is popular for link building. It’s one of the oldest link-building tactics, and it works. It’s a reliable method of gaining quality backlinks and building your brand name in your industry. Once you find the right website to write for, you can start creating quality content that gets a lot of links from other sources. Finding websites to write for is usually not difficult, and submitting content to them will allow you to earn a good reputation in the industry.



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