Keep reading if you’ve ever wondered how to do keyword research for your eCommerce website! We’ll discuss Search demand, Cost-Per-Click, Long-tail keywords, and Google’s autocompleting. Keywords can be difficult to discover, but you can uncover the right set of keywords with patience and research. If you’ve ever had trouble finding relevant keywords, try one of our services: Verbolia.
You must first understand the search demand to optimize your online store for search. Search volume is the number of times a given keyword is searched. Higher search volumes mean more potential traffic and conversions. The ideal search volume is around two hundred searches a month, but it will vary depending on the nature of your eCommerce site. The following are some tips for analyzing search demand. Listed below are a few useful resources.
One of the best ways to understand how much your marketing budget should be is to conduct Cost-Per-Click research for your eCommerce website. The average CPC for different industries varies dramatically, but generally, e-commerce websites cost about $1 per click. You can also use WordStream, which tracks average cost-per-click for all industries. For instance, if you sell a luxury residence, you should spend more on advertising than a business website selling a cheap condo.
The cost-per-click (CPC) for health and beauty products is $2.32 on average, but it can be even higher for cosmetic services like waxing. A better gauge CPCs for these products is to use Wordstream’s free tool. You can also look for CPCs for related industries like fashion and photography. To determine what your competitors are paying, try to find a website with a CPC below $2.73.
Before we go further into how to do long-tail keyword research for an eCommerce website, we must first understand what head and tail keywords are. Head keywords are more popular because of their high search volume, which means they have lots of competition. Long-tail keywords, on the other hand, are less competitive and much easier to rank for. To get started, here are some tips:
Once you understand your audience, you can use long-tail keywords to target them. By defining your visitors’ intent, you can target the best long-tail keywords relevant to your products. Remember that the intent behind the keywords is just as important as the keyword itself. Moreover, if you use the right keywords, your pages will rank higher in search engine results. If you’ve already identified your long-tail keyword list, you can now apply it to your website.
While it’s not a comprehensive tool, Google’s autocomplete can be an extremely useful keyword research tool. Whether you’re looking for information on a specific product or service, autocomplete can help you find relevant content and phrases. Use the “relevance proxy” to see what related phrases and terms are searched for on the web. Also, remember to use the plural form of the keyword since Google suggests different content based on this usage.
If you’re new to SEO, you may wonder what exactly Google’s autocompleting does. It is a feature that populates a list of suggestions as you type. These suggestions are derived from SEO, content marketing, and paid media traffic. The functionality varies by country. To get the most out of Google’s autocomplete tool, make it a priority to use it in your marketing efforts.
Answer the Public
You can use an alternative tool to Answer The Public when doing keyword research for your eCommerce website. This tool is built on a foundation of over 10 billion keywords across 170 countries and provides a visual display of related keywords and question phrases. It’s free for the first 30 searches and has custom pricing based on the number of searches you conduct every day. Unlike Answer The Public, which uses keyword density to determine the difficulty of ranking for a particular keyword, Ahrefs can generate 1000 suggestions for each keyword.
If you’re a beginner in keyword research, you can try AnswerThePublic, a tool popular with bloggers and webmasters. It is easy to use and generates multiple topic ideas for you to consider. Unlike other keyword research tools, AnswerThePublic does not include all search engines but focuses on Google and Bing. While it doesn’t provide detailed analysis, it is easier to use than some of its competitors.